Communications is a scientific approach to communications, driven by data
at the beginning, the middle and the end.
addition to accountability, the Evidence-Based approach fosters creativity
and flexibility, as listening to data and insights opens up new possibilities
that strategizing alone cannot achieve. The approach is also extremely
cost-effective, as it assures that dollars are being committed to tactics
and messages grounded in Evidence, as well as monitoring program effectiveness
throughout a communications initiative and allowing for course correction
if necessary to optimize results.
Evidence-Based Communications ends the guess work.
All communications strategies are based in evidence, not speculation.
delivers better ROI.
By using Evidence-Based Communications to develop programs, the firm
is ensuring that each client’s communications dollars are spent
on tactics and messages that will deliver results.
is measurable. By using Evidence-Based tools for benchmarking
at the beginning of a program and measuring effectiveness at the end,
clients can demonstrate a positive communications ROI.
programs are nimble. Because Cynosure Communications
measures the impact of a program’s tactics at the beginning, middle
and end of program, there is an opportunity to modify tactics in the
middle of a campaign.
is a holistic approach to communications.
The Evidence-Based approach is a complete methodology. The approach
ensures a thorough use of data and tools designed specifically to insert
science into the process where appropriate.
provides proof of PR value to the organization’s C-Suite.
By using an Evidence-Based approach, communications professionals can
demonstrate the value that PR brings to their organization at large.